THE MISSION
At HXF, we believe that strength starts from within. Our mission is to empower women to step boldly into their power—through apparel that celebrates every curve, fuels confidence, and moves with purpose. We’re more than a fitness brand—we’re a movement redefining what it means to show up unapologetically in your body, your goals, and your life.
MY STORY
HXF started with a vision: to create more than just activewear—I wanted to build a movement. As women, we’re told to shrink, quiet down, and fit in. At HXF, we do the opposite. We design every piece to support women as they rise—into strength, confidence, and the life they’re meant to lead.
What began with a few contour sets and a bold idea has grown into a community of women who are rewriting their stories, one rep and one outfit at a time. We launched right here in Kansas City, showed up at every event we could, and built a following from the ground up. Now, HXF is known for fits that flatter, fabrics that move with you, and a brand voice that says: you’re allowed to take up space. And we’re just getting started.
Devonn Ritchie
devonn@healthxfitness.net
FOUNDER
